上一篇
下一篇
包裝設(shè)計(jì)：“東方樹葉”農(nóng)夫山泉包裝
作者:admin 日期:2013-12-16
茶飲料銷售模式“東方樹葉”系列茶飲料的問世，無論從包裝還是內(nèi)涵上都不禁讓人眼前一亮，繼06年“農(nóng)夫茶”之后再次盛放出文化營(yíng)銷的華美煙火。
1、“東方樹葉”秉承“農(nóng)夫山泉”一貫的“天然、健康”的賣點(diǎn)，在產(chǎn)品的外包裝上用晶瑩剔透、光滑圓潤(rùn)的瓶體凸顯出茶品純凈天然的直觀形象。尤其是0卡路里的產(chǎn)品特征，是非常搶眼的市場(chǎng)賣點(diǎn)。符合廣大消費(fèi)者追求低熱量的心理需求。
2、“東方樹葉”在繼“農(nóng)夫茶”之后繼續(xù)深化文化營(yíng)銷策略，以茶獨(dú)具歷史厚重感的外交形象——“東方樹葉”為系列產(chǎn)品主題，選用四種各具文化內(nèi)涵的名茶品種作突破口，升騰起了一整塊橫貫古今中外的文化祥云，在泛青春化的茶飲品市場(chǎng)爆炸出溫雅知性的禮花。
3、外形的高氣質(zhì)高品位設(shè)計(jì)加上豐富的文化背書，讓產(chǎn)品的差異化營(yíng)銷能迅速躍進(jìn)眼球。
在一個(gè)多月來的試驗(yàn)性上市后，農(nóng)夫山泉公司正式打響了廣告“細(xì)菌戰(zhàn)”。似乎一夜之間，世界的各個(gè)角落都布滿了“東方樹葉”的廣告動(dòng)畫和宣傳頁。細(xì)到大型門戶網(wǎng)站的漂浮廣告，電梯媒體電視播的廣告，大到大型賽事上的廣告宣傳板，央視黃金時(shí)段的形象宣傳片，這種大面積大幅度無孔不入的強(qiáng)勢(shì)廣告轟炸，讓消費(fèi)者應(yīng)接不暇地不得不自動(dòng)吸進(jìn)眼球、腦海、心靈。
不過“東方樹葉”系列雖然有著充足的營(yíng)銷資源和優(yōu)勢(shì)，但在營(yíng)銷策略的制定和實(shí)踐上卻不盡人意。因此，現(xiàn)在再去超市，“東方樹葉”系列產(chǎn)品便沒有剛上市那會(huì)兒的好光景，從最佳的貨架位置轉(zhuǎn)移到了邊角旮旯。
http://m.xcfish.cn
1、“東方樹葉”秉承“農(nóng)夫山泉”一貫的“天然、健康”的賣點(diǎn)，在產(chǎn)品的外包裝上用晶瑩剔透、光滑圓潤(rùn)的瓶體凸顯出茶品純凈天然的直觀形象。尤其是0卡路里的產(chǎn)品特征，是非常搶眼的市場(chǎng)賣點(diǎn)。符合廣大消費(fèi)者追求低熱量的心理需求。
2、“東方樹葉”在繼“農(nóng)夫茶”之后繼續(xù)深化文化營(yíng)銷策略，以茶獨(dú)具歷史厚重感的外交形象——“東方樹葉”為系列產(chǎn)品主題，選用四種各具文化內(nèi)涵的名茶品種作突破口，升騰起了一整塊橫貫古今中外的文化祥云，在泛青春化的茶飲品市場(chǎng)爆炸出溫雅知性的禮花。
3、外形的高氣質(zhì)高品位設(shè)計(jì)加上豐富的文化背書，讓產(chǎn)品的差異化營(yíng)銷能迅速躍進(jìn)眼球。
在一個(gè)多月來的試驗(yàn)性上市后，農(nóng)夫山泉公司正式打響了廣告“細(xì)菌戰(zhàn)”。似乎一夜之間，世界的各個(gè)角落都布滿了“東方樹葉”的廣告動(dòng)畫和宣傳頁。細(xì)到大型門戶網(wǎng)站的漂浮廣告，電梯媒體電視播的廣告，大到大型賽事上的廣告宣傳板，央視黃金時(shí)段的形象宣傳片，這種大面積大幅度無孔不入的強(qiáng)勢(shì)廣告轟炸，讓消費(fèi)者應(yīng)接不暇地不得不自動(dòng)吸進(jìn)眼球、腦海、心靈。
不過“東方樹葉”系列雖然有著充足的營(yíng)銷資源和優(yōu)勢(shì)，但在營(yíng)銷策略的制定和實(shí)踐上卻不盡人意。因此，現(xiàn)在再去超市，“東方樹葉”系列產(chǎn)品便沒有剛上市那會(huì)兒的好光景，從最佳的貨架位置轉(zhuǎn)移到了邊角旮旯。
http://m.xcfish.cn
文章來自: 
引用通告: 
Tags: 評(píng)論: 565 | 引用: 0 | 查看次數(shù): 56956
Amazing such a handy web site.
Thank you for sharing with us, I conceive this website genuinely stands out :D.
Excellent post. I used to be checking constantly this blog and I'm impressed!
Very helpful info particularly the final part :) I handle such info much. I used to be looking for this certain info for a very long time. Thank you and good luck.
Very helpful info particularly the final part :) I handle such info much. I used to be looking for this certain info for a very long time. Thank you and good luck.
Thank you so much! It a superb online site.
I enjoy you because of your whole efforts on this blog.
Kate enjoys setting aside time for investigation and it's really obvious why. All of us learn all concerning the compelling ways you create insightful secrets via the website and therefore encourage response from people about this theme plus our favorite simple princess is truly understanding so much.
Take advantage of the rest of the new year. You have been conducting a powerful job.
Kate enjoys setting aside time for investigation and it's really obvious why. All of us learn all concerning the compelling ways you create insightful secrets via the website and therefore encourage response from people about this theme plus our favorite simple princess is truly understanding so much.
Take advantage of the rest of the new year. You have been conducting a powerful job.
Our Customer Service Manager can assist change this setting, move the slider to determine which setting you prefer.
In this way Clipping path services are proving unbeaten in every phase of photo editing. However, too much, it may give harmful emotional, physical and mental effects of a person.
In this way Clipping path services are proving unbeaten in every phase of photo editing. However, too much, it may give harmful emotional, physical and mental effects of a person.
I all the time used to read piece of writing in news papers but now as I am a user of internet thus from now I am using net for posts, thanks to web.
I'm impressed, I have to admit. Rarely do I encounter a blog that's both equally educative and amusing, and without a doubt, you have hit the nail on the head.
The issue is something which not enough people are speaking intelligently about. I'm very happy that I stumbled across this in my hunt for something relating to this.
The issue is something which not enough people are speaking intelligently about. I'm very happy that I stumbled across this in my hunt for something relating to this.
Nice read, I just passed this onto a colleague who was doing a little research on that.
And he actually bought me lunch since I found it for him smile Thus let me rephrase that: Thank you for lunch!
And he actually bought me lunch since I found it for him smile Thus let me rephrase that: Thank you for lunch!
發(fā)表評(píng)論
Did you design this website yourself or did you hire someone to do it for you? Plz answer back as I'm looking to create my own blog and would like to know where u got this from. appreciate it