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包裝設計：“東方樹葉”農夫山泉包裝
作者:admin 日期:2013-12-16
茶飲料銷售模式“東方樹葉”系列茶飲料的問世，無論從包裝還是內涵上都不禁讓人眼前一亮，繼06年“農夫茶”之后再次盛放出文化營銷的華美煙火。
1、“東方樹葉”秉承“農夫山泉”一貫的“天然、健康”的賣點，在產品的外包裝上用晶瑩剔透、光滑圓潤的瓶體凸顯出茶品純凈天然的直觀形象。尤其是0卡路里的產品特征，是非常搶眼的市場賣點。符合廣大消費者追求低熱量的心理需求。
2、“東方樹葉”在繼“農夫茶”之后繼續深化文化營銷策略，以茶獨具歷史厚重感的外交形象——“東方樹葉”為系列產品主題，選用四種各具文化內涵的名茶品種作突破口，升騰起了一整塊橫貫古今中外的文化祥云，在泛青春化的茶飲品市場爆炸出溫雅知性的禮花。
3、外形的高氣質高品位設計加上豐富的文化背書，讓產品的差異化營銷能迅速躍進眼球。
在一個多月來的試驗性上市后，農夫山泉公司正式打響了廣告“細菌戰”。似乎一夜之間，世界的各個角落都布滿了“東方樹葉”的廣告動畫和宣傳頁。細到大型門戶網站的漂浮廣告，電梯媒體電視播的廣告，大到大型賽事上的廣告宣傳板，央視黃金時段的形象宣傳片，這種大面積大幅度無孔不入的強勢廣告轟炸，讓消費者應接不暇地不得不自動吸進眼球、腦海、心靈。
不過“東方樹葉”系列雖然有著充足的營銷資源和優勢，但在營銷策略的制定和實踐上卻不盡人意。因此，現在再去超市，“東方樹葉”系列產品便沒有剛上市那會兒的好光景，從最佳的貨架位置轉移到了邊角旮旯。
http://m.xcfish.cn
1、“東方樹葉”秉承“農夫山泉”一貫的“天然、健康”的賣點，在產品的外包裝上用晶瑩剔透、光滑圓潤的瓶體凸顯出茶品純凈天然的直觀形象。尤其是0卡路里的產品特征，是非常搶眼的市場賣點。符合廣大消費者追求低熱量的心理需求。
2、“東方樹葉”在繼“農夫茶”之后繼續深化文化營銷策略，以茶獨具歷史厚重感的外交形象——“東方樹葉”為系列產品主題，選用四種各具文化內涵的名茶品種作突破口，升騰起了一整塊橫貫古今中外的文化祥云，在泛青春化的茶飲品市場爆炸出溫雅知性的禮花。
3、外形的高氣質高品位設計加上豐富的文化背書，讓產品的差異化營銷能迅速躍進眼球。
在一個多月來的試驗性上市后，農夫山泉公司正式打響了廣告“細菌戰”。似乎一夜之間，世界的各個角落都布滿了“東方樹葉”的廣告動畫和宣傳頁。細到大型門戶網站的漂浮廣告，電梯媒體電視播的廣告，大到大型賽事上的廣告宣傳板，央視黃金時段的形象宣傳片，這種大面積大幅度無孔不入的強勢廣告轟炸，讓消費者應接不暇地不得不自動吸進眼球、腦海、心靈。
不過“東方樹葉”系列雖然有著充足的營銷資源和優勢，但在營銷策略的制定和實踐上卻不盡人意。因此，現在再去超市，“東方樹葉”系列產品便沒有剛上市那會兒的好光景，從最佳的貨架位置轉移到了邊角旮旯。
http://m.xcfish.cn
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If you delve deeper into this sub-topic in later weblog posts, that would be great. In truth, you could proceed into more distinct detail and focus on each sub-topic. It's incredible how different it can be when an author approaches a subject in a well investigated and disinterested way.
My very own concentration can be health areas, computer programming and artificial intelligence, making electronic music, yoga exercises and deep breathing and meditation, and vegan raw foods and cooked ones as well. I understand many judge harshly when I state that I'm vegan, which is certainly lame.
For me, it's about being kind, and eating what I've found for me, personally. You can't tell my ideas or anything else by my food choices. That's beyond mindnumblingly dull!
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