上一篇
下一篇
日本茶包裝設計
作者:admin 日期:2016-07-15
為什么日本的綠茶市場如此繁榮？和國內大多數或甜或酸的“特色口感”所不同，日本在綠茶的鮮粹榨取上，已經有了很成熟的經驗和穩定的技術，基本上都能保持綠茶的營養與原汁原味的味道，所以，同樣有喝茶習慣的日本，健康的綠茶飲料自然也成了夏季日本市場上銷量極其巨大的品種之一。
反觀國內的茶飲料市場，相比前些年的摸索和推陳出新，感覺不進而退，反而純茶、健康茶等概念的飲料產品，市場上出現了不少像三得利、伊藤園甚至在日本加工生產，運回到國內的茶飲料產品。
國內個別飲料巨頭，在茶飲料的生產加工以及包裝設計方面，雖已涉足多年，但卻給人留下了低端、口感“特色”非純茶的印象，消費年齡層偏低，偏農村市場。對于未來巨大需求的健康純茶飲料，卻舉步維艱，各種原因導致，但有一點非常明確，并非更多的消費者不喜歡純茶和消費習慣需要教育和引導，更重要的是你在對茶的認知理念以及生產工藝上還沒辦法做出一瓶瓶恰當的好茶飲。
近年國內企業在茶飲料上，也推出了一些令人耳目一新的，口感不錯的茶飲料，但包裝風格與茶的真、純、質樸以及成熟相比，曉包個人感覺還顯得有非主流的既視感。在茶飲料的研發及包裝的理念上還需要更加本真為好，以免偏移了茶本身的文化特色，這一點，看一下日本銷量最大的幾家茶包裝，并未因包裝設計的不斷變化，而減弱了茶的樸與真就知道了。當然在產品外包裝上，一些蹦蹦跳跳的輕風格，作為調劑和吸引人，也很不錯。總體來說，盡快在國內市場空缺疲弱期，奠定地位，就看哪家企業的戰略布局，能更勝一籌了。
反觀國內的茶飲料市場，相比前些年的摸索和推陳出新，感覺不進而退，反而純茶、健康茶等概念的飲料產品，市場上出現了不少像三得利、伊藤園甚至在日本加工生產，運回到國內的茶飲料產品。
國內個別飲料巨頭，在茶飲料的生產加工以及包裝設計方面，雖已涉足多年，但卻給人留下了低端、口感“特色”非純茶的印象，消費年齡層偏低，偏農村市場。對于未來巨大需求的健康純茶飲料，卻舉步維艱，各種原因導致，但有一點非常明確，并非更多的消費者不喜歡純茶和消費習慣需要教育和引導，更重要的是你在對茶的認知理念以及生產工藝上還沒辦法做出一瓶瓶恰當的好茶飲。
近年國內企業在茶飲料上，也推出了一些令人耳目一新的，口感不錯的茶飲料，但包裝風格與茶的真、純、質樸以及成熟相比，曉包個人感覺還顯得有非主流的既視感。在茶飲料的研發及包裝的理念上還需要更加本真為好，以免偏移了茶本身的文化特色，這一點，看一下日本銷量最大的幾家茶包裝，并未因包裝設計的不斷變化，而減弱了茶的樸與真就知道了。當然在產品外包裝上，一些蹦蹦跳跳的輕風格，作為調劑和吸引人，也很不錯。總體來說，盡快在國內市場空缺疲弱期，奠定地位，就看哪家企業的戰略布局，能更勝一籌了。
文章來自: 
引用通告: 
Tags: 評論: 293 | 引用: 0 | 查看次數: 33330
I usually do not leave a ton of comments, but I looked at some of the comments here 日本茶包裝設計.
I actually do have a couple of questions for you if you do not mind. Could it be simply me or do a few of the responses look as if they are left by brain dead people? :-P And, if you are posting on additional sites, I would like to follow you. Could you post a list of all of all your social pages like your Facebook page, twitter feed, or linkedin profile?
I actually do have a couple of questions for you if you do not mind. Could it be simply me or do a few of the responses look as if they are left by brain dead people? :-P And, if you are posting on additional sites, I would like to follow you. Could you post a list of all of all your social pages like your Facebook page, twitter feed, or linkedin profile?
Some truly good information, Sword lily I observed this.
Undeniably consider that which you said. Your favourite justification appeared to be on the net the simplest thing to keep in mind of.
I say to you, I certainly get irked while folks consider issues that they just don't recognize about. You managed to hit the nail upon the top as well as defined out the whole thing with no need side effect , people can take a signal. Will probably be again to get more.
Thanks
I say to you, I certainly get irked while folks consider issues that they just don't recognize about. You managed to hit the nail upon the top as well as defined out the whole thing with no need side effect , people can take a signal. Will probably be again to get more.
Thanks
I am impressed with this site, really I am a big fan.
In people wear wigs for two reasons, either to pay their condition or from necessity and wearing a wig is a fantastic option. In general though there are 3 types of wigs, including Synthetic Wigs, Remy Hair Wigs and finally Human Hair Wigs.
There are professional wig sporting services accessible at each block around town but that doesn't mean you need to utilize them. You can lower the threat to your hair If you aren't attempting to achieve a style which needs high warmth. So, what would work perfectly for one might not work well for another because of different hair types and textures.
This will hold your luggage so as not to shrink the end up you might have recorded or are holding as you shrink the bag.
There are professional wig sporting services accessible at each block around town but that doesn't mean you need to utilize them. You can lower the threat to your hair If you aren't attempting to achieve a style which needs high warmth. So, what would work perfectly for one might not work well for another because of different hair types and textures.
This will hold your luggage so as not to shrink the end up you might have recorded or are holding as you shrink the bag.
It's actually a cool and useful piece of info. I am glad that you just shared this useful information with us.
Please keep us up to date like this. Thank you for sharing.
Please keep us up to date like this. Thank you for sharing.
Some genuinely superb information, Gladiola I observed this.
I am impressed with this website, very I am a big fan.
It's actually a cool and helpful piece of info.
I'm happy that you shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.
I'm happy that you shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.
發表評論
This has been simply tremendously open-handed with people like you to grant extensively just what a lot of folks would've advertised for an e book in order to make some money for themselves, particularly now that you could possibly have tried it if you ever wanted.
Those principles as well served to become a easy way to be aware that the rest have the same zeal just as my personal own to know lots more pertaining to this issue. I'm certain there are lots of more enjoyable periods ahead for people who looked over your website.